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AFNY
Marketing Website
The AFNY website was designed to reflect the rugged, high-performance nature of a specialty off-road shop. The experience focuses on showcasing expertise, custom builds, and specialized services while maintaining a clear and easy-to-navigate structure. Strong visuals, bold typography, and a purposeful layout highlight the shop’s capabilities and build credibility with enthusiasts and customers alike. Optimized for both desktop and mobile, the site makes it easy for users to explore services, view builds, and connect with the team—supporting both engagement and conversions.
Role
• UI/UX Design
• Website Structure & Information Architecture
• User Flow Optimization (Services, Builds, Contact)
• Wireframing & Prototyping, Visual Design (Rugged, Performance-Driven Aesthetic)
• Responsive Design (Mobile & Desktop)
• Conversion-Focused Design (Calls-to-Action, Lead Capture),
• Image & Content Presentation Strategy (Build Showcases),
• Collaboration owner
• Final Design Handoff & QA Support
