The AFNY website was designed and branded to reflect the rugged, high-performance nature of a specialty off-road shop and general automotive service provider. I designed and executed the full build using Elementor Pro, creating an experience that showcases expertise, custom builds, performance work, and everyday automotive services while maintaining a clear and easy-to-navigate structure. Strong visuals, bold typography, and a purposeful layout highlight the shop’s capabilities and build credibility with both enthusiasts and general repair customers alike. Optimized for both desktop and mobile, the site makes it easy for users to explore services, view builds, and connect with the team—supporting both engagement and conversions.
• Branding and UI/UX Design
• Website Structure & Information Architecture
• User Flow Optimization (Services, Builds, Contact)
• Wireframing & Prototyping, Visual Design (Rugged, Performance-Driven Aesthetic)
• Responsive Design (Mobile & Desktop)
• Conversion-Focused Design (Calls-to-Action, Lead Capture)
• Image & Content Presentation Strategy (Build Showcases)
• Collaboration with owner
• Final Design Handoff & QA Support