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C.A.R.E. Animal Rescue
Social Media Campaign Concept: “Every Animal Has a Story”
This project explores a social media campaign concept developed for C.A.R.E. Animal Rescue focused on increasing engagement and adoption interest through storytelling-driven content. The goal was to move beyond standard “adopt me” posts and instead create a consistent visual and narrative system that highlights each animal’s personality, emotional story, and potential future home.The campaign was designed to be scalable across social platforms, allowing the organization to maintain consistent messaging while producing ongoing content for adoptable animals, events, and awareness initiatives.
Role
• Developed campaign concept and creative direction for social media storytelling system
•Created mood boards and visual direction for client review and approval prior to final execution
•Designed a flexible social media content system for adoptable animal profiles and storytelling posts
•Established visual hierarchy and layout structure for multi-format social content (posts, carousels, stories)
•Defined tone and messaging approach focused on emotional connection and adoption engagement
•Translated brand goals into a scalable design system suitable for ongoing content production
•Designed sample social post templates, including animal profile cards and story-based layouts
•Ensured consistency across visual identity, typography, and photography direction for digital platforms
