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Texas Bandit Steak Sauce
Logo / Branding / packaging design
Texas Bandit Steak Sauce is a bold, character-driven condiment brand inspired by classic Western grit and Americana storytelling. The goal of the project was to create a distinctive visual identity that reflects a rugged, confident personality while standing out in a crowded shelf environment. The branding needed to balance authenticity with shelf impact, capturing the spirit of a “bandit” persona through strong typography, expressive illustration, and a color palette rooted in heat, smoke, and bold flavor.
The packaging system was designed to communicate flavor intensity instantly while maintaining consistency across product variations. Every design decision focused on creating a memorable, high-impact brand presence that feels both nostalgic and modern.
Role
• Brand identity design (logo development & visual direction)
• Packaging design system for product line consistency
• Typography selection and custom wordmark refinement
• Label layout design optimized for shelf visibility and hierarchy
• Illustration direction and Western-inspired graphic styling
• Color system development based on flavor profiles and heat level
• sPrint-ready packaging file preparation and production setup
• Mockup creation for marketing and presentation visuals
• Ensuring brand consistency across multiple packaging SKUs
