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The Florida Aquarium

UI UX proof of concept

his proof-of-concept project explored how an interactive digital experience could enhance learning and engagement for Florida Aquarium visitors. The focus was on defining the user journey, interaction patterns, and educational experience—allowing visitors to explore marine life topics, complete quizzes, and test their knowledge through an intuitive interface.

Because this was an early-stage concept, the visual design was intentionally not fully developed. The goal was to demonstrate the experience strategy, interaction design, and usability approach while validating the potential for a more engaging educational platform.

Role

• UX/UI design for interactive learning experience
• Information architecture and user flow development
• Wireframing and prototyping of study and quiz modules
• Visual design aligned with aquarium branding
• Interactive elements to support engagement and retention
• Usability considerations for a wide range of age groups
• Design system support for consistency across screens

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