American West
The American West project focused on creating a bold and cohesive catalog and advertising system that reflected the brand’s rugged, western-inspired identity. The goal was to develop visually engaging marketing materials that showcased products clearly while reinforcing the brand’s heritage, craftsmanship, and lifestyle appeal. The work combined strong typography, rich imagery, and structured layouts to create a consistent visual experience across print and promotional campaigns.
Role
• Catalog layout and editorial design
•Advertising campaign and promotional graphic design
•Brand consistency across print materials
•Typography and visual hierarchy development
•Product presentation and lifestyle imagery integration
•Print-ready file preparation and production setup
•Marketing collateral and sales support materials
•Color correction and image refinement
•Creative direction for western-inspired visual styling
•Collaboration on campaign messaging and presentation assets
